## With whom you are associated… the most important key to success!.
Jim Collins in his book “Good to Great” articulates that, with “whom” we are associated is more important than “What” we are doing. In his research of 1100 companies and short listing 11 companies as the great companies, he identified the great leaders have focused on “Whom” the work to be assigned than “What” to be done and more over the great leaders have never run a motivational program to motivate the employees!!
Looking back…from the child hood days, the greatest influences are from the friends, the teachers and other people with whom I have moved. But over a period of time, In this era, privacy, personalization has gained more importance over “with whom we are really associated” which will actually propel us to greater success. May be it is a moment to go back and start thinking on With whom we are associated now and with whom we should have got really associated for greater success!
